Press

ARTnews At the Reykjavík Arts Festival, Poetic Perfumes Mingle with Björk and Much More

"Those are some of the poetic notes appended to a special scent created for the Reykjavík Arts Festival by Fischersund, a family enterprise led by Jónsi, the lead singer of the Icelandic rock band ...

artnet - The Icelandic Collective Turning Perfume Into a Multisensory Art Form

Led by Sigur Rós frontman Jónsi and his siblings, the group has spent the past decade blending scent, sound, and visual storytelling. Read more here.

Elle Decoration Nationale

Former singer of the band Sigur Rós, Jónsi Birgisson decided in 2017 to explore the world of perfumes by infusing it with the scents of the island. Read more. 

Scent and Sound: The New Frontier of Immersive Experiences

Read the feature in Beauty Matter here.

Fischersund Stages First Scented Concert in Paris

The Icelandic art collective and perfumery brand performed at Dover Street Market Paris. Read more here. 

VOGUE

"Space was tight in the compact, downtown-Manhattan shop where the crowd had gathered. A tiered tower of cookies stood mostly neglected in the corner. The visiting speakers were the main attraction...

INSIDE TRAVEL

"Fischersund is a family-run perfumery and art collective in Reykjavík, founded in 2017 by siblings—including Jónsi of Sigur Rós—and their partners. Combining handcrafted, sustainable perfumes insp...

WWD

Fischersund, the Icelandic fragrance brand and art and music collective, is descending on Denmark. During the 3DaysofDesign festival in Copenhagen, which started Wednesday, the brand planned a few ...

Inside Hook

Fischersund is one of those fragrance houses that appeals directly to my personal olfactory vibe, so I couldn’t wait to write about them. I discovered the brand on a trip to Iceland when I spotted ...

New York Times

The article highlights the sensory-rich art installation "FLÓÐ (Flood)" by Icelandic artist and musician Jónsi (Jon Birgisson), showcased at the National Nordic Museum in Seattle in 2023. The exhib...